Build a strong sales team for complex SaaS and tech products.
Strong sales professionals make the difference between growth ambitions and actual revenue growth. Especially in SaaS, platform, and e-commerce environments, sales requires more than just commercial flair.
Great Account Executives, Business Development Representatives, and Pre-Sales Engineers understand how your tech product works, translate complex challenges into customer value, and navigate long B2B sales cycles with multiple stakeholders with ease. This combination is exactly what makes this market both scarce and highly competitive.
Haystack People helps you find sales professionals who match the stage, target audience, and sales culture of your organization. From Business Development Representatives and Account Managers to Sales Managers and Pre-Sales Engineers. These are professionals who excel in discovery, are experienced in consultative selling, and understand that long-term customer relationships are more valuable than a quick signature.
Our consultants understand the dynamics of B2B SaaS sales and know what strong sales candidates are critical about such as quota achievability, the quality of inbound leads, and belief in the product they’re selling. That’s why we don’t only assess results, but also sales style and cultural fit.
What you might want to know
Account Executives typically earn a base salary between €50,000 and €75,000, supplemented with a variable bonus. When targets are achieved, total on-target earnings can increase significantly. Senior professionals with a strong track record are often positioned at the top end of the market.
A Business Development Representative focuses primarily on generating and qualifying new leads. An Account Executive guides prospects further through the sales process and closes deals. In smaller organizations, these roles are sometimes combined into a single commercial position.
We look beyond a strong story. In our conversations, we assess factors such as achieved quota, pipeline build-up, deal size, and how someone approaches the sales process. We also regularly use practical case studies, so you can see candidates in action.
Thanks to our tech sales network, we can sometimes introduce the first candidates within just a few days. Experienced Account Executives, in particular, move quickly off the market, so speed in the selection process is key. On average, we present the first suitable professionals within 2 to 4 weeks.
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